Ladysmith Couple Open Imperium Chiropractic Clinic in Superior – Superior Telegram

A relationship that began when Dr. William Zimmer was 8 years old helped launch an expanding chiropractic office in Superior.

Based in Ladysmith, Wisconsin, Imperium Chiropractic opened its third office at 1001 Belknap St. in the Central Flats building on Thursday, July 22.

Zimmer first visited Imperium Chiropractic as a patient when she was 8 years old. This sparked his interest in the field and he eventually returned to the clinic for an internship.

Zimmer received her Doctor of Chiropractic from Northwestern Health Sciences University in Bloomington, Minnesota. He did his undergraduate education at the University of Wisconsin-Superior and said he knew he wanted to return to Superior because of his ties to the university and his friends who stayed in the area. Access to Lake Superior, area state parks, and the ability to live in a small community with the amenities that Twin Ports has to offer appealed to him.

Clinic director and co-owner Robyn Tozer said she and her husband, Dr. Thomas Tozer, decided to see what Superior had to offer. Initially, Dr. Tozer said, they were looking for opportunities to help Zimmer find a partnership or association to run his own practice. It did not work.


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“We knew who he was, the quality of work he was doing,” Dr. Tozer said. “We wanted to be able to support him. After looking at ‘what if we just expand our third office into the Superior community’…it made perfect sense that we would do that and help him be able to have a clinic in Superior. .

Dr Tozer said he got his start at Ladysmith in 1996 and worked with a local chiropractic association. While he liked the team approach offered by the association, he decided to go it alone. He bought a second practice in Eau Claire, Wisconsin about five years ago.

Dr. William Zimmer works with the software that supports digital X-rays at Imperium Chiropractic. (Shelley Nelson/Upper Telegram)

Robyn Tozer said they were driving out of Superior when they saw the Central Flats building, which offers retail space. They stopped at the Blaine Business Center, where they were advised to contact the owners of Central Flats. She said that when she and Dr. Tozer got home, they decided to make the call.

“It was by the grace of God, because they’ve been fantastic to work with,” Tozer said.

The new clinic will offer chiropractic services starting with a health history and exam, digital X-rays and an adjustment on the first visit, said Zimmer, who will provide the care at Superior.

Dr. Tozer said they also offer custom orthotics, insoles and other low-tech devices to help patients improve their health and relieve pain.

Robyn Tozer said the clinic takes most insurance plans, including Medicare and Medicaid, and will help patients determine what their policy covers.

“We do it for everyone because the cost is important to most people,” Tozer said. “They want to know. Most people don’t like to be surprised by a surprise.”

Additionally, Imperium Chiropractic participates in the Veterans Community Care Program, which allows veterans to seek chiropractic care when area VA medical facilities do not provide it. They also offer a special new patient offer for people who do not have insurance that covers chiropractic care.

“One of the things that sets us apart is the hours we provide services,” Dr. Tozer said. “We’re open 6:30 a.m. to 6 p.m. Monday, Tuesday, Thursday, and Friday…and most Saturdays.”

“One of the things we’ve learned over time is that people don’t like to use their vacation time for dates,” Robyn Tozer said.

To schedule an appointment, call 715-609-2155 or visit

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Imperium Chiropractic is the first commercial tenant in the new Central Flats building, 1001 Belknap St., Superior. (Shelley Nelson/Upper Telegram)

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Imperium Chiropractic is the first commercial tenant in the new Central Flats building, 1001 Belknap St., Superior. (Shelley Nelson/Upper Telegram)